Category Archives: gianni Versace

The Story of Top Fashion Brand Versace

In the entire world, no fashion brand is better known than Versace. Only around for three decades, this Italian high-fashion brand has become a mainstay, pulling in huge money per year and constantly releasing new, cutting-edge items. Born in Reggio, Calabria, Italy in 1946, Gianni Versace was destined to be a fashion designer.

His mother owned a dressmaking business, and from a child, Gianni watched his mother’s work closely, always wanting to follow in her footsteps. Finally, he was given a chance to work alongside his mother during an apprenticeship. Soon after, Gianni began work as a freelance designer, and at age 25, he began designing collections for top fashion houses including Callaghan and Genny.

Throughout the late 1960s and early 70s, Gianni’s name was on the tip of every fashion designers tongue. A young man with extraordinary talent, Gianni finally decided to form his own line, merging with his brother Santo and creating the Gianni Versace Company in 1978.

He would release his first women’s line later that year in Milan, Italy. it didn’t take long at all for the brand to become a success. the fashion world had a healthy dose of this young upstart who consistently displayed a knack for cutting-edge, creative fashion.

In 1982, Versace starting designing costumes for Teatro della Scala, lighting a fire that propelled him to new heights with his fashions. His stage costumes were used worldwide, and Gianni was now known as one of the most formidable stage designers in the world.

Versace won the Cutty Sark Award for the most innovative and creative designer in the world in 1988, and in 1993, he won the American Fashion Oscar from the Council of Fashion Designers of America. A year later is when Versace published Designs, a book showcasing his talent for fashion. he followed that hit up with Men without Ties, do Not Disturb, and Rock and Royalty.

Throughout the 1990s, Versace was the most sought after designer in the world, earning billions of dollars in revenue and crossing over into modern accessories and fragrances. Sadly, on July 15, 1997, Gianni Versace was gunned down outside his Miami, Florida mansion by a crazed gunman on a killing spree. after his death, Gianni’s sister, Donatella Versace, took over the business and continued on the successes of her brother.

Even though their styles are different, Donatella possesses the same knack for the bold and beautiful colors and cuts. She has modernized the brand with the help of television and many of the day’s most popular celebrities. To date, Versace is still one of the biggest names in fashion.

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The Life of Gianni Versace

Gianni Versace became one of the world’s leading fashion designers during his relatively brief life. He was born in Italy on the 2nd of December, 1946 to parents, Antonio and Francesca. there were 2 other children, Versace’s sister Donatella and his brother, Santo.

Versace would talk of spending time with his mother who had a small dressmaking shop and clothing store. his interest in fashion and clothes began at an early age as he helped in the shop and admired the lovely clothing that was being created by his mother for her customers.

Years later Gianni Versace would talk about how he realized early in life that his destiny would be in the world of fashion. his surrounding landscape included many of the ancient ruins from the Greek and Roman eras, and this too would influence Versace’s fashion aesthetic.

As a young teen Versace thoroughly enjoyed listening to music and dabbling in art while he studied for a career in architectural drafting. All of these pursuits would play a part in the clothing designs that he would create in future years.

Versace started as a buyer for his mother when he was only 18. this led to his attending fashion shows by some of the best design houses and at the age of 22 his sense of style and fashion was impressive enough to compel a local businessman to hire Gianni to personally design a clothing collection. this 1st collection of Gianni Versace original designs were quite good and soon the top Italian models were traveling to the south of Italy to take part in fashionable runway events at the store owned by Francesca Versace.

In 1972 word of Versace had reached Milan designers and was asked to create a collection of summer clothing for the Florentine Flowers label. Although he had little time to complete this rush job Versace designed a collection that sold so well he received a bonus and was asked to stay and work on collections for the fall and winter.

Versace was a break out star in the ready to wear fashion industry that was just beginning to develop and it would not be long before his talents would take him to the top. in the 70′s Versace was creating knitwear marketed under the Complice label, and he broke rank with other designers to debut an all leather clothing line.

Gianni Versace was quick to realize that clothing designs needed to reflect the identity of the designer and he was just as quick to capitalize on this revelation. in the late 70′s his brother and sister joined him as business associates. Versace remained an independent clothing line even while many other designers were merging with other companies.

Versace’s many clothing innovations and designs included the dresses that were made from metallic mesh and the bonding of rubber and leather using laser technology. Versace was all about elegance, daring, creativity and risk taking when it came to his designs. his stage costumes for film stars, musical entertainers and opera performers would boost his career into overdrive. Elton John was a loyal Versace fan and commissioned the designer to create costumes for him to wear during world tours.

Throughout the 80s and 90s the genius and imagination of Gianni Versace continued to drive the world of fashion. his empire would even expand to include automotives, bed linens, sunglasses, fragrances and many other products.

Versace became one of the richest and most well known men in the world with homes in Miami Beach, Lake Como and Milan. Then everything ended with gunshots when Andrew Cunanan traveled to Miami Beach, Florida and killed Gianni Versace as the designer stood just a short distance from his front door.

Versace Fashion Label

There are many great fashion designers in the world today but some are legends in their own rights and Versace is one of these. Gianni Versace is an Italian fashion designer with an extensive range of clothes, accessorizes and perfumes. Although he was killed in 1997 his amazing style and fashion is still sold all over the world today. The Italian fashion label was established since 1978 and is as popular today as it has always been.

Gianni Versace was born in 1946 in southern Italy and loved all things to do with fashion and dress making. He wanted to follow in his mother’s footsteps as a fashion designer and from a very young age showed a unique style. Although he did begin to train as an architect he soon realized that he loved the fashion world more. Throughout his early days he worked for several different Italian fashion houses. Gianni then went on to open his own boutique in 1978 and it was immediately successful.

Versace’s amazing eye for detail enabled him to design high end clothes with a twist and he combined high end fashion with modern pop influences. He could turn his hand to many different designs and was able to produce clothing that appeals to everyone. his garments often amazed people and were considered very modern and abstract. this was the reason many famous and influential people choose to wear his designs. It is often noted that if you want to make an impact on the red carpet then simply step out in Versace.

The wealthy love his clothing and many famous people love the designs and style that he brought to all of his clothing ranges. Although his clothes are loved by the rich and famous he wanted to appeal to the average person as well. He made a more affordable range of clothing which could be found and worn by everyday people. In 1985 his sister became his co designer and went onto to become the director when her brother was killed. Versace also left 50% of the business to his niece in his will and she has the last and final say before any clothes go into the boutiques.

There is a huge department for the different designers and stylists and each of them works in their own area of expertise. Although they are all professionals and excellent at their jobs Donatella over sees every design as it is being created. her keen eye for detail has changed the Versace label into clothes that are suited to average women who want to look amazing. her dedication to the brand will ensure that it continues to grow and go from strength to strength. there are now many different items which are being designed for the Versace range including sunglasses, perfume and even watches.

No matter what item of Versace you purchase you know that it will be guaranteed to give you quality and style every time. there are some fantastic high end products which are suited to the rich and famous as well as the more down to earth range for average people. Although Gianni Versace’s life was cut short his vision and amazing clothing range continues to grow.

Versace Sunglasses – Useful Information About Versace Sunglasses

A name that says luxury and a brand that provides. Versace sunglasses are a part of the Versace Collection and other lines of the Versace Company geared towards a younger age group. an Italian company founded in Milan in 1978, Versace has since expanded into two segments of the market, one high end and the second geared towards the youth market and it includes the Versace Collection, Versace Sport, Versace Jeans Couture and versus Brands. there are 81 free standing boutiques with these lines around the world and 123 name brand corners in department stores around the world.

Eyeglasses by Versace are mini statements of Gianni Versace’s artistic style. Cutting edge, luxurious with bold Mediterranean influences. Many of Versace’s designs have been risqu with barely there dresses and see through tops being paraded around on the red carpet by Hollywood elite.

Versace favors sunglasses with a lighter lens, often making use of color gradation to create a lens with darker shade towards the top and lighter shading at the bottom of the lens. This is ideal for conditions when the sun is directly overhead, but also makes a unique marker for the Versace brand.

Most Versace sunglasses come with oversized lenses too. Those that feature a standard lens size curve to fit the face or are set at a jaunty inverted angle. Their half size lenses come attached to bold boxy shaped frames that set one in mind of a high paid movie director on his set or the Italian business man schmoozing in Milan.

Colors in Versace sunglasses are darker or neutral, no bright shades here. Frames are popular in blacks, browns, grays and tans. The statement making model Versace 4103 comes in a range of frame colors all in those shades. One is a daring transparent purple for the adventurous woman with light purple to blue lenses. Purple is still a dark color as is fitting with Versace’s style.

Color aside every frame from this sunglasses and fashion designer comes with a Versace symbol on the side of the temples. This consists of usually, the imprint of a Greek key, medusa or either the vertical gold or silver strip or an embossed horizontal name, Versace.

Sunglasses from Versace range in price from $150 to as much as $350 and maybe more depending on where you do you’re shopping. you may find Versace in a New York Boutique or in the name brand corner of a major department store.

Though Gianni Versace, died 1997, is no longer around his family is dedicated to running and keeping the ideal alive. The company is currently one hundred percent family owned, with all major shares being split between three members of the family.

Designs are still created for each new season by a series of teams of designers and stylists who are dedicated to a specific fashion line or label. every team also works under the close supervision of, Donatella Versace, sister to Gianni Versace, to ensure that the fashions carry the essence of Versace.

Her in a Bottle – Finding the Perfect Versace Or Gucci Perfume For Your Special Lady

What do you get a woman that has it all? she has plenty of clothes, jewelry, and cute knickknacks. When you’re stumped and want something a little extra special, perhaps with a bit of pizzazz, why not get perfume? Make it designer, and it’ll be even nicer. The designer you choose however, speaks volumes of how you view her, not to mention her character. Here are some ways you can pinpoint the designer that matches her perfectly.

Choices
Let’s say that you have found two designer perfumes that fall within your budget: Versace and Gucci. both are distinctive names with wonderful scents. each though, has its own unique qualities. In fact, they are quite different-opposites actually.

Versace is more contemporary, loud, extravagant, and spontaneous in design. Versace perfume is more flirty, exciting, enticing. Here are some perfumes that reflect that style:

  • The Versace Signature perfume, for instance, is definitely flirty pushing the envelope with jasmine and azalea. It’s mixed with Moroccan cedar. The woman wearing this is bold and unafraid.
  • Bright Crystal, in a clear bottle, is pink with a just a hint of glitz. Actually, this is perfect for the girl who simply must have anything pink. It’s floral, but at the same time, very playful and cool.
  • Crystal Noir is the darker (literally), more sensual sibling of bright Crystal. It’s oriental and spicy-sexy. a woman who wears a dab of this has suitors waiting in line.

Gucci, on the other hand, is more classic, chic. Gucci perfume is refined, sweet, and innocent. think Jackie O. when you think Gucci. Glitz and glam-old Hollywood is very much Gucci. The more sparkles, the better some popular scents include:

  • Gucci by Gucci for women is ideal for evening wear. It’s soft, sensual, but not too overpowering. Sexy and adorable for that classy gal going out for a martini or wine with friends.
  • Flora is very feminine with notes of amber, oakmoss and others. this scent is perfect for the young (or young at heart), romantic woman. People describe her as sweet and kind.
  • Rush is properly named because the woman who wears this scent is busy. With a jam-packed schedule running around in a pencil skirt and stilettos, this woman is professional and filled with energy. she is probably a regular at her local Starbucks.

These perfumes are of course, only a sample of the scents available from each designer. as you can see, each scent is different to reflect the dynamic characteristics of all women. But if you’re still unsure of which one is appropriate for the lovely lady in your life, here is some more help. start by identifying her clothing style and personality.

By clothing style

  • Is she fashion forward?
  • Does she wear certain colors?
  • Patterns or solids?
  • Is she more casual, formal or conservative in her clothing choices?
  • What type of accessories does she wear?

You can tell so much by clothes. They way a woman presents herself to the world is incredibly empowering. All women appreciate that sense of freedom and show it daily by the clothes they wear.

By Personality

  • Is she quiet and reserved?
  • Does she follow lists and a strict schedule?
  • Is she spontaneous and outgoing?

A girl’s personality is what makes her so loveable. Women may share similar traits, but each one is a beautiful individual. Make sure to note any special things about her to help you really find that perfect scent.

Results

So what do you think? Will she like Versace perfume more than Gucci perfume? if you still need help, let’s summarize.

Pick Versace for the outgoing, outspoken woman who is not afraid of wearing color. She’s a trend setter, experimenting with new designers. She’s a leader not afraid to be caught wearing a bright pink power suit.

A Gucci woman, on the other hand is still outspoken, but only in a way that is more refined. She’s classy and very elegant. She’s adorable and sweet. this woman is a leader but without a large roar. People listen to her out of classic respect and utter admiration. Slightly more conservative but not afraid to show off the bling, she likes the nicer things in life.

Whichever scent you give her as a gift, make sure it IS her. She’ll dab a little on her wrist and absolutely love it because it is essentially her in bottle.

Biography of Men’s and Women’s Fashion Designer Gianni Versace

Gianni Versace (1946-1997) is a major addition to the pantheon of the world’s greatest and most creative designers of the 20th century. not only has he brought about a new and innovative knowledge of fashion, but also his theatrical designs have given him an immortal place in the select world of the elite designers club.

Early life

Gianni Versace the superstar designer was born in 1946 in Italy. He spent his childhood in his mother’s clothing shop where he had an early exposure to chic fashion and design. He got his inspiration for his clothing designs through exploring the Greek ruins surrounding his town. He studied architectural drafting, and worked as a clothes buyer for his mother during his teens.

Entering the Fashion Field

He started designing clothes at the comparatively young age of 22, when he began to incorporate leather, plastic and metal in his clothing designs. his clothes collections were sold in his mother’s shop at that time. Fashionistas in Milan got to know more about the bright new star on the fashion horizon and he was invited by Ezio Nicosia and Salvatore Chiodini to design a long-overdue collection. his designs were an instant rage and this was his steppingstone to doing design collections. The idea of made in Italy was coming into vogue, and it was the only place where you could go to get stylish and ready-to-wear fashion clothing. The personal touch in one’s sophisticated clothes had come to stay.

More Fashion Assignments

Gianni Versace also designed clothes for de Parisini, Genny where he worked with leather and suede and for Callaghan, which started up a new series of ready to make made knit ware for women. He had his own label even though he had not decided to start his own independent business.

Complice

In 1974, Versace helped to create a new fashion line for Complice made entirely of leather. Two years later his older brother left his job and joined his him in the start up a new label – Gianni Versace. his sister and brother-in-law also joined this enterprise to make this a completely family owned business. by 1978, he had already begun displaying men’s collections in pastel colors.

Independent Business

Versace is about the only big label fashion designing house that controls all the aspects of the business: from the design Board to retailing in-house. These retail operations are franchised in New York, Paris, Milan, London and Madrid. The manufacturing unit takes care of the image and the quality of the products made in the Versace line.

Creativity

It was in 1982 that Versace started designing metal-based dresses that were inspired by punk fashion. The idea of bonding rubber and leather together caused a new fashion line altogether. He also did the designing for many operas, which gave a new dimension to his creativity. Dance, drama, art, color, and imagination were all fused together to create something amazingly attractive and magnificent. Additionally he made his name as a necktie designer, especially as a very fashionable accessory in men’s clothing.

The brilliant career of Gianni Versace was cut short in 1997, when a serial killer shot him dead on his doorstep in Miami. his legacy is carried on today by his sister and niece.

Versace Cologne – 5 Things You Must Know Before You Buy Any Versace Fragrance

1. The Versace Fragrance

From the maker of high-end luxury clothing and accessories comes another addition that will surely delight the public, the Versace cologne. this men’s cologne is truly stunning as it contains high quality ingredients that are a treat to the senses.

This manly scent has a combination of pepper, flowers, bergamot and neroli that are blended perfectly to create a sophisticated appeal that people around will surely notice. Versace cologne was created with the modern man in mind so those who use this cologne need not worry about smelling just like their grandfathers did.

2. The Man behind The Famous Brand

Gianni Versace, a multi-awarded fashion designer, was born in 1946 in Reggio Calabria, Italy. His mother had a dressmaking business where he helped as an apprentice. He helped his mother find precious stones which they used to accentuate dresses. after studying architecture, he moved to Milan to work as a fashion designer. He was 26.

In 1976, he was designing collections for top fashion houses like Genny, Complice and Callahan. He became successful in doing this so he decided to release his own women’s collection a few years later. with the help of his brother Santo, he finally opened his own fashion label which he called Gianni Versace. this top fashion company now produces not just women’s clothing but other items like jewelry, watches, home furnishings, cosmetics and fragrances.

Gianni Versace was killed in 1997 in his Miami Beach mansion. His brother Santo became the CEO and sister Donatella became the Creative Director. Despite Gianni’s death, the Gianni Versace company continues to carry out what Gianni had started.

3. Perfect for all occasions

Versace cologne can be used for all occasions. Its smoothing and warm appeal won’t be bothersome for your colleagues if you choose to wear it to the office every day. On the other hand it is also perfect for very special occasions, like a romantic dinner date. you will surely smell both charming and enticing that your date just won’t be able to resist you.

4. Luxury, Luxury, Luxury

Every bottle of Versace cologne exudes with luxury. As Donatella Versace continues to press on with her brother’s vision of creating only the best in luxury items, she shouts Lusso Lusso Lusso Lusso is luxury in Italian.

A man who chooses to use Versace cologne is someone who knows what true luxury means. The scent found in each Versace bottle represents everything that the company is all about – luxury.

5. Women Love the Luxurious Smell of Versace Cologne

Versace cologne has a distinctly luxurious scent that women just love. A bottle of this exquisite cologne may be costly but it is a wise investment. The perfect combination of all the ingredients will have an incredible effect on all the women around you. Knowing that it’s from Versace, you can be assured that you will get only the best. it doesn’t matter what your style or personality is, dabbing on this wonderful men’s cologne will surely get you lots of attention from women.

Gianni Versace: A Fashion Success

Gianni Versace was born in 1946 in Reggio, Calabria, in Southern Italy. Versace received his love of fashion and first lessons on dress-making from his mother.

Initially Versace trained as an architect, but soon he followed his mother into the fashion business. Versace worked for a number of top Italian fashion houses, but in 1978 with the help of his brother Santo he launched his own label.

Versace was a great fashion pioneer who combined the worlds of high style and pop culture. he was a charismatic and accomplished designer of clothing and theater costumes.

Versace appreciated a range of historic attire which he incorporated into his designs and he was greatly influenced by Andy Warhol and modern abstract art.

Wowzer best describes the fashions designed by Gianni Versace. he was notorious for designing garments that would shock and startle our senses. Versace saw his designing as an art form. he initiated clothing that was visually excessive and provocative- fashions that confronted accepted codes of taste, beauty and sexuality.

Fashion became entertainment, to be watched and admired – not simply worn. For Versace nothing was too extravagant too crazy or too risque. Yet no matter how extravagant or provocative Versace’s clothes were always strikingly well designed garments designed to flatter the body.

Versace was the designer of choice for many of the rich and famous: pop stars such as Elton John, and Madonna; film stars such as will Smith, and Elizabeth Hurley and even royalty – Princess Diana.

The wealthy were drawn to his clothes like magnets, and that enhanced his reputation. however, Vercasse did not design simply for the wealthy his clothes were very much available to the average person.

In 1985 he launched the Istante label in 1985; and after years as Gianni’s muse, his sister Donatella became his co-designer and launched the Versace diffusion range, Versus, in 1989.

These labels featured clothes within the budgets of many consumers; not only were they priced lower than the custom-made clothes, but they were also aimed at younger markets.
In 1988 Versace received the Cutty Sark Award as the most innovative and creative designer in the world; and in 1993 the Council of Fashion Designers of America awarded him the American fashion Oscar.

On July 15, 1997 Versace was shot to death outside his South Beach home in Miami, Florida by a crazed gunman name Andrew Cunanan. since his untimely death in 1997 the Versace fashion house continues to grow under the creative leadership of his sister Donatella and the business acumen of his brother Santo. Donatella’s daughter Allegra inherited 50% of the company last summer when she turned 18. however, Donatella is still very much in charge.

The days of the wet-look, shocking pink PVC and as much flash and flesh as a catwalk can take are long gone. The new Versace is growing up. I’m not blind, says Donatella. I know that most women don’t look like models.

We had to start addressing other parts of a woman’s life. The fashion business is a very different place from when Gianni started the label. Donatella’s mind is very much on the continued success of Versace.

With Donatella at the helm, and Santo and Allegra at her side, they continue to grow and develop the Versace Product Lines with fabulous designs unveiled for the 2005 Spring Season. The proof is in the Versace spring fashion line – Have a look for yourself

newyorkmetro.com/fashion/fashionshows/05/spring/runway/versace/

milanfashionshows.com/spring2005/versace/photos.htm

style.com/fashionshows/collections/S2005RTW/review/VERSACE

Newswire / Robert Miller Introduces Latest Book – ‘Orgasme…Made in France’ – Books/Publishing/Newspapers – Author Marketing Experts, Inc.

In author Robert H Miller?s debut novel, Orgasme…made in France, you?ll follow the extraordinary success of Orgasme perfume by Jean-Pierre Armand, the world?s leading fashion designer, as it attracts the attention of Joe Regalia, a small time player in the import-export business. Joe obtains financial backing from boyhood friends, Tony Marino, head of new York?s largest crime family, and Sam Risen, an attorney and Tony?s silent partner, to import and distribute Orgasme through the gray market while laundering the Organization?s illicit income. Motivated by greed and envy, and unbeknownst to his partners, Joe decides to also sell counterfeit Orgasme, bringing on unwanted attention. Concerned about the potential impact on its money laundering operation, Sam decides to silence Bryan Thomas, President of Aberdeen, ltd., Orgasme?s manufacturer, leading the fight against the gray market and counterfeiting. Meanwhile, seething with life-long resentment, believing he is the real genius behind Jean-Pierre?s success, Philippe Chaud?e, his lover and cunning, driven business manager, is secretly planning to establish a new fashion house under his own name to sponsor young aspiring designers?with or without Jean-Pierre?s concurrence. Paris, new York, Washington, and Zurich provide the principal backdrops for this complex unfolding drama in which murder is the fashion of choice by those driven to let no one stand in their way. About the author Robert H. Miller (rhmiller.com) is a retired senior executive of companies involved in the fashion and fragrance business where he was responsible for the development and marketing of several highly successful fragrances, among them Yves Saint Laurent?s Opium, Paris, and Kouros, Gianni Versace?s Versace and Versace L?Homme, and the Dynasty television series? Forever Krystle and Carrington.