Category Archives: old Spice

Old Spice Body Wash Sales Down Despite Popular Add Campaign

March 16, 2012

I recently reviewed the Old Spice Red Zone Swagger Body Wash and gave it mediocre reviews. I did like the scent, but however it did not make me feel very clean and it left a slick film on my skin. Reviews aside, another aspect to this line up of body washes is the advertising campaign that has gone viral. the spokes person for this campaign is none other than Isaiah Mustafa, former NFL player and current film actor. Isaiah is featured in these commercials showing off his stellar physique while doing an array of manly type activities.

The commercials have been wildly popular since their debut. the catch phrase your man should smell like an Old Spice man has been blasted on the TV to countless men over the past few weeks. there YouTube campaign in which Isaiah Mustafa answered questions from viewers as well as celebrities has received over 12 million views in a very short time. the only problem it seems with this wildly popular ad campaign is that men are not buying Old Spice body washes. In fact sales are down 7% since the wild success of this advertising campaign.

How could such a popular add campaign with over 12 million views on YouTube fail at selling $4 body washes to the average man? my personal opinion is that the ad campaign kind of talks down to the man, while the message is delivered to the women. Ladies does your man smell like an Old Spice man? Men do not like to be talked down to, nor do they like being compared to professional athletes in front of their wives of girlfriends. They especially do not like being emasculated by a man with a great physique in the sanctuary of there own house.

The add campaign, while entertaining and mildly humorous was created with the thinking that women do the grocery shopping and want their man to smell and look like Isaiah Mustafa. the problem with this thought process, is that many men do their own grocery shopping these days. unlike the 1950′s, men do many tasks that were typically associated with the women of the house. Here is another update, many households in the United States are made up of two men and the lack of a women doing all of the shopping for them. :)

Another roadblock that Old Spice is up against is the fact that there core demographic is a bit older than most of their competitors. Many are even senior citizens who grew up using Old Spice. Many of these core customers are 40+ and are not really interested in smelling like a 20 something hip cat. Nor are they interested in body washes. Most men in there 30′s+ are used to using bar soap and are not willing to trade in there bar for a gel based body wash and a loofah every morning.

I personally thought that Old Spice Red Zone Body Wash was a decent men’s body wash. I am not willing to say that I would be willing to switch from my bar soap for it. But it is not a bad product.

What can Old Spice learn from this ad campaign?

1. Don’t talk down to Men.
2. Don’t emasculate Men in front of their significant others.
3. Don’t assume that women are the only ones on the planet that purchase soaps, lotions, deodorants or hair gel. Men shop for themselves these days.
4. Many Men are set in their ways. They like the products that they are already using and have no intention of switching.

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How To Find a Date – Top Tips

November 18, 2011

Millions of honest men would never deny this fact that meeting women can be tough. for some it could be very scary or discouraging, especially if they feel they do not have the swagger or the looks of a drop-dead gorgeous star. good looks for a man believe it or not actually makes it harder to meet women as these men can be met with an attitude of him being a player, where a less attractive man can go under the radar and spark attraction triggers.

However, there are ways not to be disheartened, so finding a date should not be a burden. There are ways to find a date and here are some of them. First, if a man has a group of friends, he should take advantage of the precious network of ladies that are there for the taking. Meeting a woman from a friend would make life easier for a hot-blooded male and this could save him time.

Another way to find a date is to go through some useful dating sites. Dating sites have sprouted and enjoyed far-greater popularity compared to single bars. by surfing through a number of profiles, a man can find quite a number of beautiful attractive single ladies. Online dating is the perfect alternative for any man who does not have the patience to mingle in old-fashioned bars. It is very convenient and many women can be contacted by men this way.

There is an old saying: try and try again until you succeed. if a man is able to talk to a number of women, the more likely he can snag a date. A man can use his intellectual gifts or disarming charm in getting that precious date. when a man talks to more women, his confidence will soar in the short term as most men struggle with this aspect of approaching women. Our Founder Adam Cumberland has mastered the art in how to interact with women no matter where the situation.

Once a man catches a woman’s attention, he has to keep her interest high. A few good stories can spice up things and plug them in the right moments. It would help that a man knows the current trends, so it can be thrown in to the mix together with the usual topics like movies, music, news and other points of interest. A man should also not forget to talk about himself by sharing of he own perspective and also get his date to participate by asking open-ended questions.

The problem with most men when learning how to get a date is that they are trying to impress women, 95% of all men are not in a habit of interacting with attractive women on a daily basis in their everyday lives.

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Stop Excessive Sweating With Your Doctor’s Help

November 5, 2011

Whatever you do.

Don’t Be Embarrassed to Talk to Your Doctor about Armpit Sweating and Hyperhidrosis

They’ve heard it before and will hear it again. Actually, they’ve heard much worse than that (safe bet).

The main idea of this article, what we really want you know, VERY important:

It is absolutely crucial to work consistently with a medical doctor (the Doc) to help treat armpit sweating and hyperhidrosis.

Then we’ll talk about treatments that the Doc’ll probably dole out to ya’. We’ll provide an original Bye-Bye article about each of the excessive sweat treatments.

(Yea, we’re good.)

So without further ado.

Why is it Important to Work Consistently with a good Doc?

First off, it’s always a good idea to get professional help with important issues. Second, chances are the Doc’ll give you treatments that stop (or at least reduce) excessive armpit sweating. Third, (and most importantly) if the Doc can’t give you something that works, they’ll be willing (and able) to vouch for you that nothing has worked to stop your sweating.

Why Would I need a Doctor to Vouch For Me?

There are a few standard treatment for excessive armpit sweating that are usually covered by insurance (prescription antiperspirants and oral medications for hyperhidrosis). these work for most people to stop excessive sweating.

But if they don’t work, you’re going to want to try other things. like possibly botox (which works really well, by the way). But the only problem is, botox is typically considered a cosmetic or elective procedure, and is rarely covered by insurance.

There’s also a bunch of other alternative treatments that are considered elective or not a medical necessity and not covered by insurance. things like acupuncture and hypnosis for hyperhidrosis have also cured excessive armpit sweating for many. But they’re kinda expensive (and not covered by insurance).

That’s no big deal if you’re made out of money. But if you’re like most people, you’d probably like to shift some (or all) of that bill to the good-ole’ insurance company.

So if you’re working with a good Doc, and they can vouch for you that you’ve tried all the traditional treatments for hyperhidrosis to no avail, then these alternative treatments can become a medical necessity.

Once it is determined to be a medical necessity, then the insurance company will fork out some dough.

So what Type of Doctor Should I Go to?

You don’t have to go to a dermatologist Not unless ya’ want to. Most general physicians will have everything you need to treat excessive sweating.

Even if you have a very extreme case of armpit sweating, you’ll probably be just fine with a regular Doc.

Obviously Speed Stick, Old Spice, and Degree just don’t cut it. if you’re like most people with excessive armpit sweating, you’ve probably tried every deodorant/antiperspirant you could get your hands on.

If you haven’t tried a more powerful over-the-counter antiperspirant, now would be a good time to do that.

They have worked for many fellow-sweaters.

If those don’t work for you, there are some more powerful solutions for excessive sweating armpits.

So What’s my Doctor Going to give Me?

The first arrow in the Doc’s quiver will be a prescription strength antiperspirant.

There are a bunch of different brands of these prescription antiperspirants. one of the more common ones is called Drysol. it consists of about 20% aluminum chloride as it’s active ingredient.

Click here to read about Drysol and other prescription antiperspirants

Some people respond better to over-the-counter antiperspirants for hyperhidrosis than they do to prescription antiperspirants. So a little experimentation may be in order for you.

This leads right into what we say over and over.

Everybody’s different.

The more you experiment with different excessive sweat solutions, the sooner you’ll learn what works for YOU.

That’s our main goal: to find out what stops YOUR armpit sweat and hyperhidrosis.

This of course requires patience.An indispensable quality in your quest to stop underarm perspiration.

Whatever you do, keep following Mechanic Method (what’s this?).

Implement MM1: Body and MM2: Mind and be consistent with them for at least three weeks. I absolutely dare you to do this and see how it reduces or totally stops your excessive sweating. Mechanic Method is a natural and permanent cure for hyperhidrosis.

But the challenge is staying consistent. Are you up for the challenge?

Nothing is going to change overnight. even going through the Doc is going to take patience and consistence to stop armpit sweating.

Is There any Light At the end of the Tunnel?

Yes, there absolutely is.

A majority of excessive underarm sweating cases (65%) are resolved with prescription antiperspirants.

Other things the Doc may Try

If the prescription antiperspirants don’t stop your armpit sweat, there are also several oral medications prescribed to cure underarm sweating. Some people have success with oral meds, but most people report that the side-effects are too disruptive.

A third, newer method that your doctor can help you with is botox for armpit sweating. we never did try this personally, but it supposedly works really well. Couple things–it is kinda expensive (unless you get your insurance to cover it), and it also hurts a little.

New methods of treating hyperhidrosis are constantly being created and tested. as we research and learn more, we’ll post for you.

Excessive armpit sweating and hyperhidrosis is cured and prevented through a systematic process. Follow the steps of this process carefully.

Take Massive Action. Be patient and consistent (can’t stress those two qualities enough).

The results you want and deserve are guaranteed to come

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Recipe – Old World Spice Adds Flavor to a New World

October 30, 2011

Take out your pots and pans to celebrate this fall holiday with a typical recipe from the old World that adds flavors originating in the new World.

When Christopher Columbus navigated the oceans in search of a new route to reach the valuable spices of the time, he could not have imagined that one of the fruits of the discovered new World would contribute to the striking of so many palates over the centuries.

He brought to Spain an unknown type of the Capsicum pepper which, when cultivated in the region de La Vera, gave rise to the famous Pimenton de La Vera, a spice used in so many dishes of the Spanish cuisine.

The region of La Vera is located in the province of Caceres, around the river Tietar. It provides the right climate, with the appropriate amount of humidity and sunshine to create this unique red pepper. When harvested in the fall, the peppers undergo a unique process of drying using the smoke from oak wood responsible for the exceptional taste. the dried peppers are then milled, stored and distributed from the La Vera region to the world.

Some of us are familiar with the paprika pepper powder that we buy at the store. This one has a distinctive taste and it is the real one if bears the denomination Pimenton de la Vera. if you can’t find it, substitute paprika (but I promise, it’s worth the search).

Here is a perfect fall dish adding flavor and nutrition that can be enjoyed by young and old when the temperatures start to go down.

Potatoes with Beef and Pimenton
Ingredients (for 4 people):

  • 4 medium potatoes
  • 1 medium onion
  • 1 carrot
  • green pepper
  • 1 lb of beef, cubed
  • 2 garlic cloves
  • olive oil
  • 3 teaspoons of Pimenton de la Vera or paprika
  • 1 teaspoon of Saffron
  • 1 bay leaf
  • salt

Dice the onions, carrots and green pepper and cook them in 3 tablespoons of olive oil until the onions are transparent. Add the beef and stir in the Pimenton, allowing to cook, covered, for 15 minutes.

Add the potatoes, cut in medium size pieces. Add water until the potatoes are barely covered by the water, add a teaspoon of saffron and cook partially covered for 45 minutes at low heat, stirring frequently.

Allow resting for a few minutes before serving.

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Social Media – Understanding, Targeting Your Business

October 23, 2011

Why not Truly Understanding where Social Media Is, And where It’s Going Will kill Your Business

If you are wondering why your small business is not yet where you want it to be, then you must realize that by not understanding what social media can do for your business, you are literally making it harder on yourself. By using the internet as a way to reach out to your potential customers, you not only will make it easier for your company, but you will make it easier on yourself. There are plenty of ways to maximize the benefits of the internet and if you implement these strategies, your small business will dramatically benefit.

Videos have definitely been the newest and most effective way to truly reach out. As millions of people constantly browse the internet for videos, it is no surprise that websites like YouTube are among the most visited websites in the world. By making a YouTube channel for your business, you are ultimately making a connection with your customers and if you want to maximize video marketing, you will think about viral video marketing. Viral video marketing was best used by the company old Spice. they were able to make a few videos that helped propel the body wash/deodorant company into internet stardom. the videos were able to receive millions of hits and the company received an amazing amount of advertisement.
Facebook

Making a Facebook page for your company is very important as it is a way for people to see your page through networking. Millions of people are on Facebook for hours and if your company is liked by a few people, more people will be able to see your company as well. if you are able to implement Facebook into your marketing strategy, your business will inevitably grow.

Social media is very important and should not be ignored. if you truly want to take your business to the next level, it is highly recommended you give these suggestions some consideration.

Today’s tip is all about socializing and building trust:

When it comes to social media marketing the most essential thing you should do is to spend time socializing.

This should be obvious, but too many marketers skip this vital component when using social media to advertise their wares.

While it may take a bit of time to socialize, it is an important step of the process, because people aren’t willing to pay attention to you and your marketing messages if they don’t know who you are.

You must make sure that you socialize with your friends fans and followers, especially if you want them to respond to your marketing message.

Think about it this way for a minute.

- who would you trust more?

- the opinion of your friend, family, coworker

- Or the opinion of salesperson you just met.

The simple fact is that people will be much more likely to buy what you recommend if they trust you and you can earn their trust by socializing with them, letting them get to know you, only recommending quality products and posting useful information on a regular basis.

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What Is Viral Marketing and How Can I Make It Work For Me?

October 18, 2011

How launching a viral marketing campaign can revolutionize your business

We want this to go viral. and so ends another client meeting in which your client demands that you create an enormously popular campaign to market their new product. as a beginning web marketer, however, you might not really be sure what they’re referring to. Viral marketing? You’ve heard of viral videos before, but the concept of using viral promotion as a strategy is simply foreign to many people.

Going viral is a loose description of what happens when some piece of information or content becomes very popular on the Web in a short amount of time. Viral marketing, then, is essentially a way of marketing content in order to generate a similar amount of buzz. some people might argue that viral marketing removes the organic element of what exactly makes a viral hit so popular, but it is entirely possible to create viral content even if you’ve intended for the content to go viral from the very beginning.

But where do you start?

Well, first, you have to start with an idea. a viral marketing campaign isn’t much unless you’ve got something to promote – and a good idea for promoting it. In the recent old Spice ads featuring lines like smell like a man, man, a viral marketing campaign was created because their television advertisements were so unique. Starting with the content of your viral marketing campaign is crucial – without something to entertain or interest people with, you won’t be able to generate a lot of buzz.

Another question to ask yourself about your content is to ask whether or not the content you’re promoting is newsworthy. if not, how can you present it in a way that is? Remember that unusual and unique characteristics can help you out a lot here. if you’re promoting a company that produces vacuum cleaners, that’s one thing – but what about producing a video that shows someone vacuuming their entire home in just three minutes? That’s content about the same exact product but can actually be more buzzworthy because it stands out from the usual crowd of traditional marketing techniques.

Thinking outside the box is crucial in the world of viral marketing, which is why it’s so important that you address these fundamental issues early on. But as you progress in your viral marketing efforts, you’ll still want some interesting ways to promote a video, blog article, web site, or something similar. How can you do this? here are a few ways:

- Social media: one of the easiest ways for something to go viral, social media can be a great way to quickly spread a link without having to do the work of pushing it out there yourself.
- Blogs: if you can get popular bloggers to comment on your viral content, you can find a lot of traffic in a short amount of time
- Share this buttons: if you have a blog, using a Share this button is great for making sure that people can spread the content if they want to. Making it as easy as possible to spread a link will help you make sure you’re not losing out of traffic thanks to technical details.

There’s a lot more to the world of viral marketing than we’ve presented here, but this brief primer should help you understand what it’s all about and what kind of thinking will make you a successful viral marketer.

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Salt Sensitivity – A Medical Condition With Big Risks

October 8, 2011

The human body needs salt in order to function. how much salt is enough? The American Heart Association recommends 2,3000 milligrams of salt a day for healthy adults. That’s ONE TEASPOON of salt. People who are extremely salt sensitive should eat less.

Many Americans are eating way too much salt and putting their health at risk. If you’re overweight, have cardiovascular disease, or high blood pressure you should cut back on salt. A 2001 Indiana University School of Medicine study, Salt Sensitivity, Pulse Pressure, and Death in Normal and Hypertensive Humans, details the health risks associated with salt sensitivity.

The results of the 25-year study were announced in a February 2001 NIH News Release. in the release Dr. Myron Weinberger, Director of Indiana University’s Hypertension Research Center, is quoted as saying, Salt sensitivity increases the risk of death, whether or not a person has high blood pressure.

Weinberger thinks this finding has implication for all Americans. Older Americans, African Americans, and those who come from salt sensitive families are more apt to become salt sensitive. Salt sensitive people are more apt to develop high blood pressure as they age, according to Weinberger, and he describes America as a salt abundant environment.

How do you live in this environment?

The U.S. Dept. of Health and Human Services says you check every food label for sodium. Remember, this number is for one serving. make sure you check the serving size because this is where food processors may cheat. Let’s use canned sauerkraut as an example.

The sauerkraut contains 175 milligrams of salt per serving. when you look at the serving size, however, it’s a mere two tablespoons. If you eat two servings of saurkraut (about half a cup) you’re eating 700 milligrams of salt. Add a salty hot dog, a salty bun, and salty condiments and you’ve probably eaten a teaspoon of salt.

The NIH also wants you to look at the Percent Daily Value number. This number tells you if the product is high or low in salt. you should choose food products with the lowest percentage and salt free products. be on the lookout for foods that contain surprise salt – soda pop, seasoned pepper, lemon pepper, and others.

Since there’s no test for salt sensitivity you’ll have to devise your own. Start by watching for symptoms: swollen hands, knees, and feet, bulging leg and ankle veins, droopy eyelids, chipmunk cheeks (puffy, swollen cheeks), shortness of breath, and weight gain. some salt sensitive people also get headaches.

Keep a salt diary for two weeks. Record every meal and snack in your diary and their salt contents. Compare your salt intake with medical symptoms. Report any symptoms of salt sensitivity to your physician. Your physician will be able to determine if you have high blood pressure. If your blood pressure is going up or you have high blood pressure your physician may prescribe a diuretic.

The best thing you can do for yourself is to take the salt shaker off the table and eat a low salt diet. The American Heart Association has posted tips for reducing sodium on its Website. Here are the tips and comments about them.

* Cook without salt. This is really hard if you’re making soup, but you may balance the lack of salt with flavorful ingredients, such as mushrooms.

* Substitute spices and herbs for salt. Fresh herbs are best, though dry herbs will work. Citrus juice and zest also add flavor to foods.

* buy low fat milk, cheese and yogurt. Cheese contains lots of salt, so use small amounts in your recipes. you want just enough to taste the cheese, not be overpowered by it.

* choose unsalted nuts and seeds for snacks. Better yet, keep carrot sticks, celery sticks, jicima sticks, and cut up fruit on hand for snacking.

* Avoid salty seasonings: bullion, soy sauce, steak sauce, Worstershire sauce, meat tenderizers, and MSG. You’ll find salt free soup stock on store shelves, but check the fat content before you buy these products.

You may also limit restaurant meals, which are usually high in salt. many of these meals are made with processed foods. an article on Mayo Clinic’s Website, Processed Foods: why so Salty? tells why these foods are salty. Food processors use salt to enhance flavor, increase sweetness (like sprinkling salt on melon), decrease the dryness in foods, and mask metallic and chemical aftertastes.

It’s okay to eat out occasionally, but don’t make it a habit.
Being salt sensitive doesn’t mean you eat alfalfa the rest of your life. on the contrary, you may eat delicious meals. All it takes is careful planning and shopping. Salt sensitivity is serious business, so make it your business to eat less salt and get regular checkups.

After a while you won’t miss the salt and you’ll taste the true flavors of food. Bon appetit

Copyright 2006 by Harriet Hodgson

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Advertising Using Humour – Be Careful

October 7, 2011

Using humour in advertising can be an effective way of attracting potential customers. it can also be a way of turning your consumer base against you if you get it wrong

The highly successful ‘Old Spice’ campaign of 2010 by Wieden and Kennedy used two very powerful tools in advertising – humour together with sex it also appealed to both men and women which showed a mastery of the technique

Also, it acknowledged that women account for a high percentage of the spending on men’s products and so was careful to promote itself to this demographic group. the ads saw a large increase in sales to a younger consumer base, and created a viral appreciation on social networking sites and YouTube

However, what one person considers funny may offend the next. Humour is very subjective. any advertising needs to make sure is does not offend its audience nor is open to misinterpretation.

Careful research will help to ensure that the use of humour does not create a negative impact. you must take time to know your potential customers a failure to do this was shown in the Australian Tourism Board’s expensive call to the rest of the world, asking Where the Bloody Hell are Ya?’. whilst this is a term of endearment to some in Australia, it was taken as insulting in other countries who didn’t quite get it

If you know who your target audience is, you are better able to appeal to their sense of humour and not offend

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Jesus: The True Role Model of Men

October 6, 2011

You may have seen the Old Spice commercials that tell consumers to be a Man. they are truly a work of genius due to the way they make fun of modern men in a playful and non-humiliating way. a common message of these funny and entertaining commercials is challenging men to man up. the commercial focal point is often a man riding s horse backwards or some other comical scenario. Being a man is much more than what is portrayed by these commercials. Christian men have a deeper understanding of the true meaning of being a man and the importance of their role in both families and the surrounding community. the ability to understand this concept and its importance could be the one concept that changes the world.

Christ and the Church are the models for understanding the role of a man in their home, work, and church life. the scripture defines the Church as Christ’s bride. Men are meant to love their wives as Christ loves his bride, the Church. our savior gave himself for the purpose of saving all of God’s children. this noble act was done for the Church and all of his followers. so now after this new enlightenment, I pose a question to not just Christian but all husbands out there. Would you make this ultimate sacrifice for your wife? Let me throw out one more to ponder. Do you make your wife feel exalted as God, our father, did for Jesus? if a man has indeed manned up, she will be confident that necessary means would be taken to protect her and the children.

There is no right or wrong answer here. the point here is that the above commercials, while comical, do not define what a man should be. Men are expected to be strong and confident. to learn the right path for real manhood, men need to use our savior as a role model. His strength and dedication to both the Church and his followers shows the qualities every man should possess. you may be a strong man, but do you use your strength to care for your wife and family as they should be? Evaluate the current priority level of your family and then to Christ as a role model for improvement.

Men are often defined by the money they earn, their possessions, and visual appeal. these items are a distraction from important characteristics such as character, loyalty, and responsibility. if a man is never home and puts his needs before his family, is he really a man? a true man puts his responsibilities first and keeps the needs of those closest to him as a top priority. they do not run away when times get tough or make excuses but instead handle their issues and provide for their families. God prefers that all men be a solid, dependable figure for their families. Rely on God’s word for the right path and strength. these commercials recognize the importance of being a man, but only the Lord can show you the essence of a REAL man. you can learn more from Leo Wells by visiting Leo-wells-on-worship.com.

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Discover the Best Ways to Apply Perfume

September 13, 2011

Applying perfume is one of those things that seems to be so straightforward; but is your technique really working as well for you as it could be? there are a few common methods, you can spray some on your wrists, dab it behind your ears or possibly spray a cloud in front of you and let it fall evenly on your skin, but do they all effectively and easily disperse the perfume in a way that allows the scent to develop as it is intended to throughout the day?

Spraying versus dabbing

One of the basic debates in how to apply perfume is whether or not it is more effective spritzed onto the skin or dabbed on from a splash bottle. Dabbing is often a valuable technique to use for very intense perfumes, when a spray would apply more perfume than desired, but it can also result in oils and other substances being washed from the skin back into the bottle which can cause it to spoil. Spraying on the other hand allows the scent to be applied to a larger area more evenly, and without the risk of ruining the perfume.

Where should it be applied?

Many people are often unsure of the best place to apply the perfume, some people favour behind the knees; others prefer their wrists, chest or neck. often this decision will depend on how potent the perfume is and how clearly you want to smell it yourself. for a strong perfume behind the knees often works well as when your body heats up the scent of the perfume will rise and spread to the rest of your body. Wrists can have a similar effect to the knees but the added benefit comes from being able to lift your wrist to your nose if you want to smell the fragrance. Spraying on the chest and clavicles meanwhile can be a great way of ensuring that you are able to smell the perfume throughout the day, particularly if it is a more subtle scent.

Should perfume be reapplied throughout the day?

It can be really tempting to reapply perfume as soon as the top and heart notes have dispersed but this is really an injustice to the scent. Upon reapplying you not only stop giving the base notes a real chance but the reapplied perfume wont smell quite right as it merges with the original application. It is definitely best to let the perfume run its full course and reapply once the scent has completely disappeared.

People are always likely to debate which method of perfume application is the most effective, the best approach though is to experiment and discover what works for you.

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